As the most established professional social network on the planet, LinkedIn has become home to many content creators. LinkedIn has been seeing high growth for the last months and years.
Many people post on LinkedIn already, and many want to start posting on LinkedIn. But there is always one common question: What is the best time to post on LinkedIn in 2024?
In this article, we will explain what the best time to post on LinkedIn in 2024 is.
Knowing the best time to post on LinkedIn in 2024 is crucial. Here is why.
You want to post on LinkedIn when the biggest chunk of your audience is active. It will make sure that your post gets visualized by your following, you are more likely to get engagements and this higher the chance to achieve your goal of posting.
Some people want to improve their personal brand on LinkedIn while posting, other people, such as entrepreneurs, solopreneurs and salespeople, are aiming to acquire new businesses.
In all cases, knowing the best time to post on LinkedIn 2024 is essential for everybody.
Let’s start with the basis:
Looking at the LinkedIn trends, more people use LinkedIn during the week. Saturday and Sunday are where LinkedIn has the lowest active user base in the whole week. So try to avoid Saturdays and Sundays in general as they are not the best time to post on LinkedIn in 2024.
Here is are some stats that will show you the trend of when the best time to post on LinkedIn 2024 is.
Let’s look at the other days, Monday is when things start to get interesting. Monday is one of the higher days when LinkedIn has the most active users, but it is not the highest of the week.
According to data from 2024, the best day of the week to post on LinkedIn is Thursday. That’s when the highest user base is active.
But let’s be honest, there is not a big difference between Thursday, Monday, Tuesday or Wednesday. But Friday is when people are using LinkedIn a little bit less, which makes total sense, people are ready for the weekend and are not bothering a lot with catching up on LinkedIn.
Now things are getting more interesting, so what is the best time to post on LinkedIn in 2024?
Now that we know the best days to post on LinkedIn, let’s get to understanding the the best time to post on LinkedIn 2024.
You want to post on LinkedIn when users are the most active. Basically, early in the morning, while they are commuting and checking LinkedIn on their phone. Before they start working, during coffee breaks, during lunch break and right at the end of their day.
Do you know your audience? Do you know from which timezone they are operating out of?
If you do, then you have to guess when the best time to post on LinkedIn 2024 is and start experimenting.
If you do not know what is the best time to post on LinkedIn 2024, then we have a solution that will tell you what the best time to post on LinkedIn 2024 is.
Here is how it looks like:
The LinkedIn engagement heatmap, is based on your historical data and it will show you, based on your recent posts, what is the best time to post on LinkedIn. It will be using your own data, based on your audience.
Using the LinkedIn engagement heatmap, you will be able to easily decide which day to post and at what time. The darker the color, the higher the engagement rate on your posts is.
But don’t forget, that time and day of the week are only one variable in crafting a great LinkedIn post. There are many other factors that play a role in making your LinkedIn post a success or a failure.
One recommendation from us, don’t look for a high impression count, it doesn’t mean anything. Well, it means that x number of people loaded your post on their screen. It doesn’t mean they actually went through it.
What you want to focus on is engagements, an engagement means that someone was interested in your piece of content and actually engaged with it.
We hope you find this article helpful, and we wish you good luck in mastering your LinkedIn content. If you need a tool to create and manage your LinkedIn content effectively, check out the Blabigo platform. Here is a link to sign up.
