LinkedIn is not just a platform for connecting with professionals but also a powerful space for sharing your expertise and building a strong personal brand. To achieve better engagement on LinkedIn, you need to post content that resonates with your audience and sparks meaningful interactions. In this blog post, we’ll explore what you should post on LinkedIn to boost engagement and elevate your professional presence.
One of the biggest struggles of all LinkedIn content creators we talked with is: What to post on LinkedIn?
We have listened to our customers and came up with a solution that we integrated into Blabigo. Blabigo, based on your profile data, can suggest topics you can write about and even suggests drafts for you. So you can easily edit them and publish them on your own LinkedIn.
But enough of Blabigo, here is a list of the 11 best pieces of advice we gave to the LinkedIn community.
1. Share Valuable Content
One of the most effective ways to engage your LinkedIn audience is by sharing valuable content. This can include industry insights, trends, and informative articles. Be the source of knowledge in your field, and your connections will look forward to your updates.
2. Personal Stories and Achievements
Don’t be afraid to share personal anecdotes or achievements related to your professional journey. Authentic stories humanize your profile and make you relatable. It’s a great way to connect on a deeper level with your audience.
3. Industry News and Updates
Keep your network informed by sharing relevant industry news, updates, and noteworthy events. Sharing your perspective on current happenings can initiate discussions and position you as an industry influencer.
4. Thought-Provoking Questions
Pose thought-provoking questions related to your field. Encourage your connections to share their insights and experiences. This not only boosts engagement but also helps you gain valuable perspectives.
5. Visual Content
Visuals, such as infographics, images, and videos, tend to grab attention more effectively than text-only posts. Use visuals to convey information, tell stories, or provide quick tips related to your expertise.
6. Inspirational Quotes
Sharing motivational or inspirational quotes that resonate with your professional journey can strike a chord with your audience. Pair them with your thoughts on how these quotes relate to your industry or career.
7. Company Updates and Milestones
If you represent a company or organization, keep your network informed about company news, achievements, and milestones. It not only fosters a sense of pride among employees but also keeps your professional network in the loop.
8. Behind-the-Scenes Content
Offer a glimpse behind the scenes of your work or daily life. This humanizes your profile and allows your connections to get to know you better on a personal level.
9. Case Studies and Success Stories
Share real-life examples of challenges you’ve overcome or success stories related to your field. People love learning from real experiences, and these stories can be highly engaging.
10. Engage with Others’ Content
Engagement is a two-way street. Actively engage with posts from your network by liking, commenting, and sharing. Meaningful interactions can lead to increased visibility and stronger connections. Just consider engagements like mini posts. They give you more reach and other LinkedIn users will see what you have to talk about. Don’t be afraid of being bullish and bold! Tell your own honest opinion and stand strong for something you support.
11. Consistency is Key
Consistency in posting is essential for building an engaged audience. Create a posting schedule that aligns with your availability and stick to it. Regular updates keep your audience engaged and informed.
By incorporating these content ideas into your LinkedIn strategy, you can significantly improve engagement on your posts. Remember that building a strong LinkedIn presence takes time, so be patient and continue to refine your content based on what resonates best with your audience. Boosting engagement on LinkedIn is not just about posting; it’s about creating meaningful connections and adding value to your professional network.
