We don’t wanna start this article with BS times and days of weeks, because it is different for each person and each entity.
Every LinkedIn content creator or LinkedIn company page has a different audience, are based out of different time zones.
It is important to know all of these variables to be able to know when to post.
To maximize visibility and engagement for your LinkedIn posts, it’s important to post when your prospects are most active on the platform. However, the best times can vary depending on your specific audience, industry, and region.
We have been struggling with knowing our best time too, so we decided to end guessing and start making educated decisions.
The Blabigo platform has now an integrated feature that will tell you what you best post time(s) and day(s) based on your data. You essentially just need to post on LinkedIn consistently, and Blabigo will start reporting your best-performing day and time.
In the end, you will get a graph similar to this one:
This Blabigo graph will show you the days of the week as well as the hours of the day and will calculate the best performing time and day of the week for you.
The darker the color, the higher engagement that timeslot has. The lighter the color, the lower the engagement is.
What you have to do then is to post on the days and times with the darkest colors.
Even though you will know what your best performing time is, we recommend you to continue, from time to time, to post on different times and days, just to gather more data points and make sure that you don’t miss an opportunity.
Also, audiences can change over time, and it is always good to dedicate at least 10% of your posts to experimentation purposes.
If you wanna try Blabigo, click here to sign up.
Cheers!
