5 Proven Tips & Techniques for Growing Your LinkedIn Company Page
LinkedIn company pages play a crucial role in the business landscape. Whether you manage a small business, lead a non-profit organization, or oversee a multinational corporation, establishing and optimizing a company page on LinkedIn is integral to enhancing brand visibility, positioning your company as an industry authority, and effectively identifying and cultivating valuable leads.
Creating a company page on LinkedIn is a straightforward process. The key lies in setting it up accurately and ensuring continuous growth in follower numbers. A well-structured page is essential, as a page without followers holds no value in achieving your business objectives.
How are you going to encourage more people to come and see the page? How are you going to ensure that you are constantly increasing your followers on your LinkedIn company page?
Building your LinkedIn company page is more akin to a marathon than a sprint. Immediate results may not be apparent, but by adhering to these tips, you can expect gradual and consistent growth over time.
1. Optimize Your Page
LinkedIn statistics reveal that companies with comprehensive profiles witness a 30% increase in weekly views.
Maximize the impact of your LinkedIn company page by meticulously completing all vital information, such as the profile picture, banner image, and an engaging description. Incorporate relevant keywords into your company description to enhance discoverability on the platform.
2. Maintain a Consistent Posting Schedule
To foster engagement, regularly share content on your company page. The frequency of your posts will depend on your internal resources, but it’s advisable to aim for at least one post per week, ideally two to three times weekly. Craft informative, engaging, and audience-relevant content to capture attention and encourage readership.
Diversify your content topics to position your company as a thought leader, preventing audience “content fatigue.” If you’re seeking inspiration for content, explore Blabigo Business for ideas and our Artificial Intelligence (AI) content generation tool. Blabigo also offers a user-friendly content calendar and scheduling tool to rampup your posting consistency. Our Post formatter will help you format your posts with bold, underline add bullet points and more.
3. Leverage Hashtags
Boost the visibility of your posts by incorporating relevant hashtags. Conduct research to identify popular hashtags within your industry and seamlessly integrate them into your posts for a wider audience reach.
Establish a branded hashtag unique to your company and consistently include it in all your posts.
Encourage followers to track your hashtag, ensuring that your content consistently appears in their feed, preventing them from missing any updates from your company.
When using the Blabigo AI powered content generation tool, we will also suggesst hashtags to include in your LinkedIn Company Page Post.
4. Employee Advocacy
Foster employee engagement by encouraging your team to follow and interact with your company page. Facilitate the sharing of your posts on their individual LinkedIn profiles, thereby amplifying your page’s visibility through extended network connections.
5. Actively Engage with Your Audience
Respond promptly to comments and messages received on your company page.
Cultivate a sense of community around your brand by actively engaging with your followers.
By initiating conversations with your audience, you solidify your position in their minds, making your brand more memorable when they are ready to make a purchase.
This conversational approach also adds a human touch to your company page, recognizing that people prefer working with people.
Engage with other profiles and pages, create conversations and lead by example. This is another hack that will help your LinkedIn company page to get more visibility.
Do you consistently update and nurture your company page?
We sincerely hope this serves as motivation to devote some attention to your company’s LinkedIn presence. 💛💛💛
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